75% of home movers rate local community as important
Humans are social animals, forming societies and seeking contact with others for well-being purposes. It is not therefore surprising that buyers and renters look for a sense of community in their new home search. ‘Community’ is defined as a group of people living in the same place or having a particular characteristic in common.
Three quarters of home movers rated the local community as 'Important' when searching for a new home to buy. Pleasant neighbours were viewed as important by 87%.
A sense of community in a local area would also encourage 72% of renters to rent for longer and, 69% would rent for longer if there was a sense of community within their building.
Neighbourhoods or streets where homes rarely come up for sale are a good indicator of a strong community, as is the number of neighbours a resident knows by their first name.
Source: Dataloft, Property Academy Surveys 2022 (including over 10,400 home movers, over 6,800 renters).
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